Digital PR in France: taking advantage of an untapped market
The digital PR sector in the UK, well-anchored and navigable, plays in perfect unison with the media landscape. With the tabloid press more commonplace, and journalists more prepared to receive campaigns, the UK market now comes with fewer surprises. A mere 33 miles across the channel, entering the French digital PR market, fairly untapped and […]
Maximising Google Ads with Shopify
Shopify is one of the most popular platforms for eCommerce, with easy set up and customisation options for every size of business. There are apps for almost anything you might want to do with your store, including for Google Ads, making it easy to get campaigns up and running to build your online presence. The […]
Digital PR in the healthcare industry
With figures revealing nearly 50 million health-related Google searches were made in the UK in 2023, it’s clear that people turn to search engines for healthcare advice. And as the industry continues to grow, healthcare companies need to ensure a strong online presence to effectively manage their reputation, communicate important updates, engage with their audience, […]
How to Create a B2B Content Strategy: The Ultimate Guide
Brand awareness, customer engagement, traffic, leads and sales can all be achieved through the production of high-quality content. But before the content is produced, planning and preparation needs to take place. That’s where a content strategy can help. A content strategy is an overarching plan for all of your digital content. From blogs and whitepapers, […]
What to consider when migrating to Shopify from a different platform
As eCommerce continues to dominate the retail landscape, businesses are increasingly turning to platforms like Shopify for their online storefronts. Shopify’s popularity has soared in recent years, and with the release of Shopify 2.0, the platform has made significant strides in catering to the needs of online businesses, particularly in terms of SEO. With its […]
How to create a ‘Proactive’ Reactive PR Strategy
A reactive PR strategy requires a finger on the pulse and lightning-fast responses to stories trending in the news, if you are to generate some successful link and coverage results.However, a ‘proactive’ reactive strategy enables you to expand your outreach timeline and is guaranteed to result in more successful placements. This just requires an additional […]